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Seneca Funding Saves Jobs at Petrol Forecourt Specialist

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A significant cash injection from turnaround fund Seneca Investments has saved 23 jobs at Rotherham-based MSSR which specialises in building petrol forecourts and ancillary services nationwide.

hlw Keeble Hawson logoThe first tranche of capital from Seneca, which was set up in 2011 to support the SME arena in a tough climate, will fuel a future pipeline for MSSR which has a turnover of £5 million and works with numerous blue-chip clients.

Neil Large, corporate partner at hlw Keeble Hawson who acted for Seneca in this deal and also in its recent £200k investment in Sheffield specialist printer Whitesprint - commented: “Seneca is providing important support for an increasing number of businesses and it’s tremendous that this funding together with their expertise will safeguard the way forward for MSSR.”

Said Melanie Hird, a director of Seneca: “MSSR’s strong track record spans almost three decades and this boost will enable it to keep firing on all cylinders. The business has great growth potential with a strong management team.

“hlw Keeble Hawson worked fast and effectively on this deal which is another example of Seneca reacting quickly to an opportunity in a sector which, like many others, is encountering challenges.”

MSSR MD Michael Sanders said: “Thanks to this welcome injection we can set growth targets and retain our position as being among the largest UK petrol forecourt companies with over 1,000 developments nationwide. We’re very much looking forward to working with Melanie and the Seneca team.”

Neil Thompson of Hill Dickinson solicitors based in Sheffield represented the management team at MSSR.

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