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What's in a Name? Beware Olympic Copyright Rules

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A summer of sporting celebration is under way and a Yorkshire specialist in copyright law is warning businesses not to fall foul of the law by using an Olympic logo for unauthorised promotional purposes.

hlw Keeble Hawson LogoThe warning from Deborah Niven, associate at hlw Keeble Hawson Solicitors – one of the region’s biggest practices with offices in Sheffield, Leeds and Doncaster – comes as the nation prepares to support British athletes through the London Olympics.

Ms Niven explains: “It is quite understandable that businesses are making the most of sales opportunities created by this summer’s celebrations, but they should not use the 2012 Olympic logo without first obtaining written permission from LOCOG (London Organising Committee of the Olympic and Paralympic Games). Failure to do so could leave them open to legal action, including being sued for any losses incurred by devaluing the Olympic brands.

“Companies may have been lulled into a false sense of security by the relaxation of rules governing the commercial use of Royal photos and insignia for promoting the Diamond Jubilee. However the Olympics are organised by an entirely separate authority and protection of the brand is likely to be strictly enforced.”

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